Your business marketing plan is like a script for a group of actors or a score for an orchestra. It helps everyone know what’s coming next, what needs to be prepared and how things might work with another element added. It’s a pretty vital document for raising brand awareness, connecting […]
Category: Blog
Another month, more Meta changes. Alright, alright, we know that Meta probably doesn’t change something on Facebook or Instagram every month. But it sure does feel like it sometimes! Recently, there have been another round of announcements about what’s changing for advertisers. So, if you create your own ads on […]
It is no secret that eCommerce is a booming industry right now. Lockdowns have caused new covid-centric habits to form and many New Zealanders are shopping up a storm online. So, you want to make sure your store is ready for it! There are plenty of new avenues to peddle […]
Is Facebook Challenging LinkedIn In B2B Marketing? LinkedIn has long reigned supreme in the B2B marketing space. It is known as the professional platform and the place to connect with businesspeople, entrepreneurs, and business owners. So, it stands to reason that it is the place to be for B2B marketing. […]
What To Expect When Working With A Digital Marketing Agency Having a great working relationship with a digital marketing agency isn’t just about finding one you enjoy working with. It’s also about choosing the most successful collaboration partner for your business. A lot of digital marketing agencies can get you […]
Google Analytics is a vital tool for any small business owner. It helps you track all sorts of things associated with your website and the traffic it generates. But, Google Analytics is about to undergo some major changes. You may have heard that Google is sunsetting Universal Analytics on 1 […]
This week we received some updates to share for those using Google Merchant Center and an important update to audience features in Google Ads. I’ll explain both below. Google Merchant Center Are you making full use of all 5 of these FREE Growth features in Google Merchant Center? 1. Shopping Experience Scorecard (new) This a new […]
Should You Focus On Paid Or Organic Marketing? So, your business is up and running, and you’re ready for those leads or sales to start pouring in. The trouble is, that isn’t really happening. At this point, you might be looking for the silver bullet that will drive hordes of […]
Paid ads are an excellent marketing tool to gain great ROI for all kinds of businesses. But, only if they are done correctly. Now, if the gurus are to be believed, you click a couple of buttons, pop in some words and a pretty picture and the dollars will start […]
Marketers have had a dream run over the last few years. As Facebook grew and digital marketing evolved, we’ve had access to more customer data than ever before. We could track people across the internet, whether they knew it or not. Now, that may have been helpful for our analytics, […]