With the ringing in of the New Year fast approaching NOW is the time to plan for the next 12 months to set fresh intentions and goals for your business that you want to achieve. Taking some time to establish your business goals gives you something to aim for. It […]
Category: Blog
Black Friday is growing in popularity globally and right here in little old Aotearoa. In fact, it has become one of the biggest shopping days in the world. So, are you planning a Black Friday bonanza or discounting your online products for Cyber Monday? Before you start slapping discounts onto […]
Just like that, we’re already in the second half of 2023. Which means that Christmas is coming! If you have a product-based business then NOW is the time to be planning your marketing strategy for the Christmas period if you haven’t started already. We all know that Christmas is an […]
In the recent Google I/O announcements made on May 10th the one that caught my eye the most was the new generative AI features soon to be rolled out across Google Search. It is going to be a SERIOUS makeover to the Google Search bar and typical text results […]
The most recent Q1 report from NZ Post is out! Here’s a summary and my thoughts on what this means for businesses in 2023. There was a 22% drop in online shopping in Q1 2023 vs the same period last year. 60% higher than three years ago pre-pandemic and […]
When you are trying to wear all the hats in your business that ‘to do’ list can feel never ending. It’s pretty common to slip right into the doing mode to try and keep the wheels turning. But with a little forward planning and focus you can streamline some of those time consuming marketing […]
Last weeks Meta meltdown bug (that had ad accounts overpacing on their budgets and generating ridiculously high CPMs) was a very timely matter on this topic and how vulnerable we are utilising digital platforms to reach our audiences. If your social channels are your only link to communicating with your […]
The latest NZ Post annual 2022 e-commerce report is out and it makes for some interesting reading. If you are an online retailer, it is well worth digesting the full report here but I’ll attempt to summarise the key nuggets of gold in this report below. So let’s crack into […]
Are you prioritising your customers or clients needs and putting that at the heart of everything you do in your business? If not, you are probably leaving money on the table. Read on to understand why it is critical to understand your customer needs and adopt a customer-centric approach – […]
I’m not going to lie to you – getting social media right and getting traction with your posts and ads takes time and effort. You have to be willing to take time to cultivate relationships, to track what works and what doesn’t, and to develop the right plan to ensure […]